Recently, one of my friends decided to start a car cleaning service. Not your regular car wash, but the one where your car’s seats are taken out and expensive water vacuum cleaners are used.

He bought all the equipment, rented a working space, and even got a few clients to start with. All great, until he began wondering about the name and logo he was going to use. If you start a new business, you need some kind of symbol people can associate your service with, right? Continue reading