Driving home from a mini-trip, one of my friends was testing product ideas bouncing them with the rest of us. Most of them were turned down because the financial part wasn’t appealing enough. Like who’s gonna pay 20$ for this product? I wouldn’t – most replied.

I wouldn’t pay 1200$ for a Kanye’s anything. None of his products are worth that much – for me. And I love Kanye.

But people value things differently. There are people willing to pay 8 million dollars for a phone.

The ones buying it don’t do it for the tech (it’s an iPhone 4 after all), for the gold, platinum, or diamonds.

They do it because they want to be the ones with the 8 million dollar phone.

Cost is a factor, but most of the times it’s just another excuse.